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Outreach Questionnaire

Please review the questions in each section below and select all options that apply.

Section 1 — Contact and Office Profile

1. What is your name?

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Section 1 — Contact and Office Profile

2. What is your email address?

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Section 1 — Contact and Office Profile

3. What is your current public office or role?

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Section 1 — Contact and Office Profile

4. What county, township, or municipality do you serve?

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Section 1 — Contact and Office Profile

5. How long have you served in your current role?

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Section 1 — Contact and Office Profile

6. Approximately how many residents does your office serve?

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Section 1 — Contact and Office Profile

7. Which best describes the community you serve?

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Section 2 — Leadership, Purpose, and Narrative

8. What originally motivated you to pursue public service?

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Section 2 — Leadership, Purpose, and Narrative

9. Which values most strongly guide your work in office?

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Section 2 — Leadership, Purpose, and Narrative

10. In one sentence, what should residents understand about the purpose of your office?

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Section 2 — Leadership, Purpose, and Narrative

11. What three words should residents associate with your leadership?

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Section 2 — Leadership, Purpose, and Narrative

12. Which leadership qualities do you most want your communications to demonstrate?

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Section 2 — Leadership, Purpose, and Narrative

13. At the end of your current term, what do you want residents to remember most about your service?

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Section 2 — Leadership, Purpose, and Narrative

14. Which parts of your story or professional background are important for residents to understand?

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Section 3 — Office Services and Resident Needs

15. Which services does your office currently provide?

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Section 3 — Office Services and Resident Needs

16. Which services generate the highest volume of resident questions or requests?

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Section 3 — Office Services and Resident Needs

17. Which services are underused because residents may not know they are available?

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Section 3 — Office Services and Resident Needs

18. Which resident groups experience the most confusion or difficulty when using your services?

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Section 3 — Office Services and Resident Needs

19. What are the most common misconceptions about your office or its responsibilities?

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Section 3 — Office Services and Resident Needs

20. What recurring resident problem should the outreach strategy help reduce?

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Section 4 — Accomplishments, Current Work, and Priorities

21. Which improvements or accomplishments from your current term deserve greater public awareness?

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Section 4 — Accomplishments, Current Work, and Priorities

22. What measurable results are available to support those accomplishments?

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Section 4 — Accomplishments, Current Work, and Priorities

23. Which initiatives are currently in progress?

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Section 4 — Accomplishments, Current Work, and Priorities

24. Which three initiatives should receive the most attention during the next 12 months?

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Section 4 — Accomplishments, Current Work, and Priorities

25. Are there projects that residents may misunderstand because the benefits are not immediately visible?

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Section 4 — Accomplishments, Current Work, and Priorities

26. Which accomplishments can be documented with data, resident stories, photographs, or third-party recognition?

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Section 5 — Community Audiences and Partnerships

27. Which audiences are most important for your office to reach?

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Section 5 — Community Audiences and Partnerships

28. Which audiences are currently the least engaged with your office?

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Section 6 — Communications and Media

29. Which communication channels does your office currently use?

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Section 6 — Communications and Media

30. How often does your office currently publish public updates?

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Section 6 — Communications and Media

31. Which channels currently generate the strongest resident response?

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Section 6 — Communications and Media

32. Which communication channels are underused or need improvement?

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Section 6 — Communications and Media

33. What prevents the office from communicating more consistently?

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Section 6 — Communications and Media

34. How quickly can urgent information normally be reviewed and published?

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Section 7 — Education and Community Initiatives

35. Which topics create the most confusion for residents?

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Section 7 — Education and Community Initiatives

36. Which community initiatives would be realistic for your office to launch or expand?

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Section 7 — Education and Community Initiatives

37. Which initiative could become a recognizable annual program associated with the office?

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Section 8 — Performance, Transparency, and Trust

38. Which performance measures does your office currently track?

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Section 8 — Performance, Transparency, and Trust

39. Which results would be appropriate and useful to publish for residents?

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Section 8 — Performance, Transparency, and Trust

40. Would your office consider publishing a public performance dashboard or annual impact report?

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Section 8 — Performance, Transparency, and Trust

41. Which concerns could affect public trust if they are not addressed clearly?

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Section 8 — Performance, Transparency, and Trust

42. What evidence best demonstrates that the office is responsive and accountable?

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Section 9 — Digital Presence and Website Roles

43. Which websites or digital properties are currently associated with you or your work?

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Section 9 — Digital Presence and Website Roles

44. What is the primary purpose of the official government website?

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Section 9 — Digital Presence and Website Roles

45. What is the primary purpose of the personal professional website?

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Section 9 — Digital Presence and Website Roles

46. Are there ethics rules, public-record requirements, county policies, or legal restrictions that must guide communications?

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Section 10 — Personal Professional Presence and Business Separation

47. Which professional experiences outside public office are relevant to your leadership story?

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Section 10 — Personal Professional Presence and Business Separation

48. Do you own, manage, or have a financial interest in a private business?

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Section 11 — Goals, Capacity, and Measurement

49. What should this outreach strategy accomplish during the next 12 months?

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Section 11 — Goals, Capacity, and Measurement

50. What would make the strategy successful by the end of the current term?

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Section 11 — Goals, Capacity, and Measurement

51. How much staff capacity is available for communications each month?

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Section 12 — Content Assets and Final Context

52. Which communications assets are currently available?

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Section 12 — Content Assets and Final Context

53. Are there upcoming milestones, events, announcements, or deadlines that should shape the strategy?

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Section 12 — Content Assets and Final Context

54. Are there sensitive issues, ongoing disputes, operational limitations, or topics that require special care?

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Section 12 — Content Assets and Final Context

55. Is there anything else we should know before developing the outreach and communications strategy?

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